From the Publisher November 2017
Max & Joanne Friedland
It is my experience that bad news comes in the early hours of the morning. The only calls I have ever received at 4 a.m. came from my east coast based son. The first was on the morning of Tuesday, September 11, 2001. A familiar but shaken voice on the other end of the line shouted: “Turn on your television; two planes have flown into the World Trade Center.” The second came last month on Monday morning, October 2. This time, I was woken up by another plaintive appeal, “Turn on your television, there has been a horrendous mass shooting on the Vegas strip.” In both cases my wife and I, like all of you, were glued to our TV sets. This year, however, our viewing was interrupted by the need to respond to inquiries about our well-being from friends and family around the world.
So….this month’s magazine was meant to be a fun-filled celebration of everything Thanksgiving and holidays. After the horrible events of October 1st, though, our enthusiasm for the “Shopping Till You Drop” theme seemed to wane. Writers started contacting me requesting changes in the focus of their assignments while advertisers asked for extra time to redo their ad copy. After much deliberation, we notified all our media partners that DAVID would be deviating from the information published in our editorial calendar and instead, we would be including significant content relating to the Route 91 Harvest Festival shooting. We hope that the stories we include this month reflect our sadness and horror at the violence, as well as our immense pride for the bravery and generosity that Las Vegans of all walks of life displayed in the aftermath.
Aleza Freeman was the first to call and her essay, Met with the Best of Humanity, pages 28-31, is an intimate look at the lives of those heroic hospital workers both during the event and afterward. For readers waiting for Jason Harris’s piece on the secret dining venues and menus, sorry you are going to have to wait a little longer. This month, he chronicles the efforts of a valiant band of food professionals and the warmth and sustenance they supplied in the days following October 1st. His piece, Working the Line, pages 36-40, is a heartfelt record that had all our proofreaders in tears. Help came from all quarters; the Israeli American Council (IAC), through the generosity of Yohan Lowie, provided water, food from Café Leone, and Israeli products. This month Yohan is “Grill”ed as our Person of Interest.
As a monthly, we are not in sync with the daily news cycle; in fact, it is impossible to predict the state of the investigation when this publication finally hits the racks. One thing I am sure of, however, is that we will continue to shine a light on our fabulous Las Vegas and the amazing people who call it home
Stay safe. And as always, see you on the racks.
Max D. Friedland