“Pinking out” for Breast Cancer

Project Pink at Station Casinos

By Marisa Finetti

Pink is everything cancer is not.  The petal-soft hue is playful, calming, life-affirming. If, for the rest of the year, we are not wearing pink, eating pink, or drinking pink (except for rosé wine, which we all know by now, is not just a summer quaffer), October is the month to do pink with gusto for breast cancer awareness.  Go on, it’s a “feel good” waiting to happen – for a much needed cause.

Eat & Drink Pink

Many places around town are offering food and drink specials throughout October that benefit research. A few of them to try are highlighted below and if you don’t eat out often, certainly there are other ways to support.  For example, Yoplait yogurt has a long standing campaign to “Save Lids to Save Lives” by donating a portion of their sales to research.

The Bagel Cafe is baking pink bagels during the month of October. Proceeds from their sale will be donated to Susan B Komen® and the American Cancer Society®. Though they may look unusual, these delights taste like regular bagels. So why not “pink out” with a pink bagel, pink shmear, and pink lox, all for a very good cause?

Locally, several years ago Jaret Blinn created and developed Project Pink, a Station Casinos effort that donates proceeds from pastry sales to the Southern Nevada affiliate of Susan G. Komen®. Now operating his own spot in Henderson, CRAFTKitchen, Blinn, in honor of his mom, continues the project. Throughout the month of October, his restaurant will be featuring house-made pink pastries, such as white chocolate strawberry macarons and pink cronuts.

Stations Casinos, as well, continue to support Susan G. Komen of Nevada® and American Cancer Society’s® Making Strides Against Breast Cancer walk The 8th Annual Project Pink takes place the entire month of October with Project Pink offerings at Red Rock Resort, Green Valley Ranch Resort, The Palms, Palace Station, Boulder Station, Texas Station, Santa Fe Station, Sunset Station, Fiesta Henderson, and Fiesta Rancho.  Grab a pink chocolate covered strawberry or pink glazed bundt cakes and other sweets at any of their cafes or order a pink drink at the bar.

And speaking of drinks, The Cosmopolitan of Las Vegas is partnering with Stoli Vodka this year to promote Pinktober, which benefits breast cancer awareness  as well as Susan G. Komen®. The resort will be serving “Think Pink,” an elegant play on a Negroni, at all front bars for the entire month of October.

Off the strip at The Black Sheep, imbibe on “The Pink Sheep” for a warm and fuzzy (and buzzy) feeling to benefit the American Cancer Society. The cocktail is made with Russell Henry plum infused gin, Cocchi Americano, egg whites, simple syrup, and lime. According to partner Andy Hooper, this drink was offered outside of the month of October and was hugely popular.  Now’s the time to drink “The Pink Sheep” again in all its glory, garnished with pink peppercorns and cardamom bitters, of course!

Andiron at Downtown Summerlin offers the “Andiron Cosmopolitan” for starters, in which partial sales will be donated to the Orion Foundation. Finish with something sweet, such as the crème brûlée filled donuts, topped with a pink glaze.  

Honey Salt is offering “The Pink Lemonade,” made with Casamigos Blanco tequila, Deep Eddy lemon vodka and agave and for dessert, a pink panna cotta, made with strawberries and tuile cookie.

And if wine is your choice of libation to celebrate and/or remember someone who had breast cancer, the Cline Family Cellars produces a label called Cline Cashmere, which has a strong charitable component. The Clines introduced Cashmere in 2001 and as it grew in popularity, the label continued to represent the Cline Family’s dedication to supporting charitable causes. The family makes annual donations in support of breast cancer research, most recently working with Susan G. Komen®. To date, Cline’s annual donations have exceeded $270,000. 

ONEHOPE Wine also invites everyone to “Drink Pink” and support the cause. Every year, ONEHOPE offers several wine bottles with proceeds benefiting both breast and ovarian cancer. To date, their #DrinkPink program has provided more than 15,000 women with clinical trials for new cancer treatments, and educated close to 1.5 million women on their risk factors for, and symptoms of, ovarian cancer.

In September and October of 2017, ONEHOPE will donate to The Ovarian Cancer Research Fund Alliance and/or the Gateway for Cancer Research for every bottle purchased of their Reserve Central Coast Rose and Pink Glitter California Chardonnay, among others.

Think & Rethink Pink

Finally, if you’re going to do anything in October, make it recurring all throughout the year. In fact, you don’t have to “pink” anything.  Sure, a drink here or there is one way to support. But, remember to do yourself a favor and educate yourself on home exams, and schedule annual mammograms.  Then, go and make a difference in someone’s life directly.

Why The Pink Ribbon?

Remember Tony Orlando’s song, “Tie a Yellow Ribbon Round the Ole Oak Tree?” It is said that this song brought back the practice of wearing yellow ribbons as a token of remembrance for loved ones who served in the military. Then, in the late 1980s and early 1990s, red ribbons began appearing to support AIDS awareness and other charitable organizations and endeavors began following suit. In 1992, Alexandra Penney (then editor-in-chief of Self magazine) and Evelyn Lauder (breast cancer survivor and senior corporate vice president of Estée Lauder) joined forces to create a pink ribbon. Soon, The Estée Lauder Company distributed pink ribbons, along with a breast self-exam card, at their department store makeup counters.  In return, they collected more than 200,000 pink ribbon petitions aimed at the White House, asking for increased funding for breast cancer research. The pink ribbon, and pink in general, has since come to symbolize health and has become synonymous with breast cancer awareness. 

The High Roller observation wheel turns pink for breast cancer awareness.


Hussong’s Cantina’s Pink Vegan Fish Tacos.


The Black Sheep’s Pink Sheep Cocktail.


Andiron’s Andiron Cosmopolitan Cocktail.


CRAFTkitchen’s assorted pink desserts.


The Bagel Cafe’s Pinktober bagels.


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